Media Kit

DaddyBlogging.com MEDIA KIT

Advertising, Sponsorships, Travel and Product Review opportunities with DaddyBlogging.com: Reach your target audience and build brand loyalty among men

Dads love Moms, but let's face it the Daddy Blog market is much different than the mommy blog market. Dads want straight forward, funny, engaging products and when they find a product that they love or what to participate with, they're all in.

DaddyBlogging.com writes about what's important to dads, parents and families. Our goal is to entertain, help busy parents discover new products and help bloggers monetize their brands.






Services

DaddyBlogging.com offers opportunities for brands to connect with men, dads and bloggers in a meaningful, impactful way. Our dad bloggers are available to:

• Be featured in advertising campaigns
• Review products including food, electronics, anything with a motor, etc.
• Serve on Dad Panels for brand feedback
• Provide sponsored posts
• Travel to brand headquarters for hands-on instruction for sponsored posts
• Be Brand Ambassadors
• Conduct giveaways
• Freelance writing

MILLENNIAL DADS

• The number of stay-at-home fathers in the United States has tripled in the past 10 years to 154,000, according to the most recent Census data. Some experts argue that the real figure could actually be in the millions, if the definition is broadened to include dads who work part-time while remaining the primary caregivers.

• Among the daily to-do lists of parenting, the chores most often shared by both parents are diapering, homework, drop-off/pick-up and bedtime routines.

• Almost 26% of millennial moms feel they split the duties of a parent equally between her and her partner. 

• More fathers are now doing the household grocery shopping, with almost 40% of moms saying that millennial dads will handle a major shopping trip and more (60%) will handle the smaller store runs for the basics. 

• In a generational comparison, more than half (57%) of millennial moms believe the household and family workload rested mostly on their mothers, who assumed more than 60% of day-to-day tasks. 

• For today’s couples, roles are often shared and also switched. As one mom summarizes, “My husband is so involved, working opposite shifts so one of us can always be with them. We each have our role. He does a.m. and I do p.m. parenting. On weekends everything is shared.”

• Mom-centric events like baby showers are being repurposed for millennial Dads. Whether you call them Man Showers or Dadchelor Parties, dads are celebrating their entry into fatherhood with their friends by hosting these casual events in places like their living rooms or at their favorite bars.

Statistics

•1:44 average session duration
•33% via our social media platforms
•31% via organic search
•24% of traffic comes direct to our site

Social Media

Facebook:
Twitter: @daddyblogconf
Klout: 40

Events 
With events like the inaugural DaddyBlogging.com UNconferenece,

Branding and Product Integration